Feedbot
12-30-2011, 01:27 AM
Paul Christoforo has had the worst week of his life. And he fucking well deserved it. Here’s the short version. Paul Christoforo was a marketing “genius” hired to promote the Avenger controller, a gaming peripheral that benefits disabled gamers. When a customer asked about shipping delays, Christoforo puffed up his chest and insulted the customer [...]
<p><center><a href="http://penny-arcade.com/resources/real-talk.html"><img src="http://ypcomic.com/wp-content/uploads/2011/12/thePoweroftheGabe.png" alt="" title="The Power of the Gabe" width="273" height="400" class="aligncenter size-full wp-image-2874" /></a></center></p>
<p>Paul Christoforo has had the worst week of his life. And he fucking well deserved it.</p>
<p>Here’s the short version. Paul Christoforo was a marketing “genius” hired to promote the Avenger controller, a gaming peripheral that benefits disabled gamers. When a customer asked about shipping delays, Christoforo puffed up his chest and insulted the customer who forwarded the email chain to Mike Krahulik who in turn posted about Christoforo’s bullying on a little website known as <a href="http://penny-arcade.com/resources/just-wow1.html">Penny Arcade</a>. With that, the internet hate machine engaged and made life very difficult for Christoforo.</p>
<p>You can read Mike’s <a href="http://penny-arcade.com/resources/just-wow1.html">initial post</a>, Christoforo’s <a href="http://penny-arcade.com/resources/an-update1.html">pathetic apology</a>, Kotaku’s <a href="http://kotaku.com/5871479/pr-trolling-ocean-stratagy-out-of-business-avenger-controller-maker-asks-for-forgiveness">review of the madness</a>, and a rather detailed investigation of the entire matter over at <a href="http://www.examiner.com/video-game-industry-in-national/ocean-marketing-gaming-pr-rep-to-avoid-at-all-cost">Examiner.com</a>.</p>
<p>The lesson is simple. If you are in the business of marketing, which most of us web cartoonists are in some respect or another, <strong>don’t be an asshole</strong>, especially in an email chain documenting your asshatitude. It honestly costs you nothing but maybe a little pride to be gracious to a customer no matter how irate or unreasonable they be.</p>
<p>The other lesson is that in the age of internet marketing is that any press is no longer <em>good</em> press. Good press is good press. Bad press will ruin your day. Yelp ensures that restaurants keep an eye on grumpy waiters. Amazon reviews can make or break a product. And Mike Krahulik will remind you how the wwebsite works.</p>
<p><a href="http://feedads.g.doubleclick.net/~a/MBbJ5uolSZwfD8vOHeWq3gw6M1A/0/da"><img src="http://feedads.g.doubleclick.net/~a/MBbJ5uolSZwfD8vOHeWq3gw6M1A/0/di" border="0" ismap="true"></img></a><br/>
<a href="http://feedads.g.doubleclick.net/~a/MBbJ5uolSZwfD8vOHeWq3gw6M1A/1/da"><img src="http://feedads.g.doubleclick.net/~a/MBbJ5uolSZwfD8vOHeWq3gw6M1A/1/di" border="0" ismap="true"></img></a></p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/AngryZenMaster?a=udn73zVO5Zo:qvb9-K06DYU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/AngryZenMaster?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/AngryZenMaster?a=udn73zVO5Zo:qvb9-K06DYU:bcOpcFrp8Mo"><img src="http://feeds.feedburner.com/~ff/AngryZenMaster?d=bcOpcFrp8Mo" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/AngryZenMaster/~4/udn73zVO5Zo" height="1" width="1"/>
More... (http://feedproxy.google.com/~r/AngryZenMaster/~3/udn73zVO5Zo/)
<p><center><a href="http://penny-arcade.com/resources/real-talk.html"><img src="http://ypcomic.com/wp-content/uploads/2011/12/thePoweroftheGabe.png" alt="" title="The Power of the Gabe" width="273" height="400" class="aligncenter size-full wp-image-2874" /></a></center></p>
<p>Paul Christoforo has had the worst week of his life. And he fucking well deserved it.</p>
<p>Here’s the short version. Paul Christoforo was a marketing “genius” hired to promote the Avenger controller, a gaming peripheral that benefits disabled gamers. When a customer asked about shipping delays, Christoforo puffed up his chest and insulted the customer who forwarded the email chain to Mike Krahulik who in turn posted about Christoforo’s bullying on a little website known as <a href="http://penny-arcade.com/resources/just-wow1.html">Penny Arcade</a>. With that, the internet hate machine engaged and made life very difficult for Christoforo.</p>
<p>You can read Mike’s <a href="http://penny-arcade.com/resources/just-wow1.html">initial post</a>, Christoforo’s <a href="http://penny-arcade.com/resources/an-update1.html">pathetic apology</a>, Kotaku’s <a href="http://kotaku.com/5871479/pr-trolling-ocean-stratagy-out-of-business-avenger-controller-maker-asks-for-forgiveness">review of the madness</a>, and a rather detailed investigation of the entire matter over at <a href="http://www.examiner.com/video-game-industry-in-national/ocean-marketing-gaming-pr-rep-to-avoid-at-all-cost">Examiner.com</a>.</p>
<p>The lesson is simple. If you are in the business of marketing, which most of us web cartoonists are in some respect or another, <strong>don’t be an asshole</strong>, especially in an email chain documenting your asshatitude. It honestly costs you nothing but maybe a little pride to be gracious to a customer no matter how irate or unreasonable they be.</p>
<p>The other lesson is that in the age of internet marketing is that any press is no longer <em>good</em> press. Good press is good press. Bad press will ruin your day. Yelp ensures that restaurants keep an eye on grumpy waiters. Amazon reviews can make or break a product. And Mike Krahulik will remind you how the wwebsite works.</p>
<p><a href="http://feedads.g.doubleclick.net/~a/MBbJ5uolSZwfD8vOHeWq3gw6M1A/0/da"><img src="http://feedads.g.doubleclick.net/~a/MBbJ5uolSZwfD8vOHeWq3gw6M1A/0/di" border="0" ismap="true"></img></a><br/>
<a href="http://feedads.g.doubleclick.net/~a/MBbJ5uolSZwfD8vOHeWq3gw6M1A/1/da"><img src="http://feedads.g.doubleclick.net/~a/MBbJ5uolSZwfD8vOHeWq3gw6M1A/1/di" border="0" ismap="true"></img></a></p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/AngryZenMaster?a=udn73zVO5Zo:qvb9-K06DYU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/AngryZenMaster?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/AngryZenMaster?a=udn73zVO5Zo:qvb9-K06DYU:bcOpcFrp8Mo"><img src="http://feeds.feedburner.com/~ff/AngryZenMaster?d=bcOpcFrp8Mo" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/AngryZenMaster/~4/udn73zVO5Zo" height="1" width="1"/>
More... (http://feedproxy.google.com/~r/AngryZenMaster/~3/udn73zVO5Zo/)